Corte Vetusto is a boutique mezcal brand established in 2017. James initially was tasked with giving insight to market trends and flavor development to craft a premium liquid that would not only meet the highest quality standards but also propel the brand forward in the burgeoning agave market.

His on-going multifaceted role encompassed not only product development but also signature serve creation, hands-on sales, and ambassadorship. As a result, the brand successfully positioned itself in some of London’s most esteemed on-trade establishments and developed a cult following.